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Sergey Avayan

CEO

Calling Dubai home for three decades, I’ve had the privilege of witnessing this city evolve from a humble outpost into a global benchmark for innovation and design. It’s in this dynamic environment that our vision for development has taken root without compromise to quality, integrity and livability.

With over 15 years of international real estate development and infrastructure experience, I have had the honor to lead mixed-use projects across different markets each bringing forth valuable lessons learned. This journey has been instrumental in helping us achieve best-in-class developments that are both locally and globally applauded.

At our core, we understand that actual development is not all about constructing buildings, it’s about creating communities, enhancing lifestyles, and leaving a positive impact for generations to come. Our team shares this vision and brings passion, precision, and purpose to everything we do.

We look forward to creating impactful communities with you.

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Mahmud Raad

Chief Development & Delivery Officer

As Chief Development & Delivery Officer at HOLM Developments, Mahmud Raad orchestrates all phases of project execution, from land acquisition to final handover. Calling Dubai home for over three decades, and delivering thousands of residential units across the city, Mahmud brings a deep, hands-on expertise in finance, construction and project management, guided by the “From Land to Living” ethos.

Before HOLM, he was instrumental in transforming the Expo 2020 site from undeveloped land into a vibrant community, delivering over 2,300 homes, 15 towers, world class parks and public infrastructure, a regional shopping mall, and the largest conference and exhibition centre in the Middle East.

This, combined with his work on ultra-luxury towers in Dubai’s DIFC district, underscores his commitment to operational efficiency and his proven ability to deliver high-quality, lasting communities that enhance Dubai’s urban landscape.

Team

At HOLM, we move with one vision - building trust, delivering value, and shaping experiences defined by excellence.

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Chief Finance Officer

Hasmik Harutyunyan

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Project Delivery Director

Sad Ahmad Sabit Al Mokid

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Head of Sales

Dora Samoodi

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Sales Manager

Khalid Al-Atiyat

Let’s Begin

If you’d like to understand our process, explore a partnership, or discuss an opportunity, we’d be glad to hear from you.

You can reach us directly by phone or email. Or, if you prefer, fill in the form. We respond to every inquiry with the same attention we give to our buildings: slowly, carefully, and with intent.

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