HOLM Developments CEO Mr.Sergey Avayan: “Timeless Homes Don’t Need to Be Built Fast”

In a new episode of Property Pulse, produced by Rem Times, CEO Sergey Mr.Avayan shared how HOLM Developments is approaching Dubai’s real estate market with a long-term mindset in a city known for speed.

Dubai is often defined by fast launches and rapid handovers, but Mr.Avayan believes lasting value comes from patience and intentional design. “Timeless design doesn’t have to be fast,” he said. “If you want to deliver something that lasts, speed is not always your answer.”

A Shift Toward Livability

Mr.Avayan highlighted that modern buyers are more educated than ever. They look beyond branded finishes and glossy presentations, focusing instead on layouts, comfort, location, and how a home actually feels to live in.

“A home is a sanctuary,” he noted. “The real wow factor is the experience and the value you provide.”
Before a project even reaches the design stage, Mr. Avayan asks one fundamental question:
“Would I live there myself?”
If the answer is no, the concept is reworked until every square meter makes sense.

A Career Guided by Well-Being

With a background spanning agriculture, medical sectors, and real estate, Mr.Avayan said one principle connects all his ventures: wellness for people.
HOLM Developments integrates this idea through natural materials, health-focused amenities, and greenery-led environments.

“Nature doesn’t chase developments – developments chase nature,” he added, emphasizing the role of nature-inspired design in their projects.

Priorities for the Future

In a rapid-fire segment, Mr. Avayan summarized his philosophy:

  • A principle he will never compromise: Quality
  • One word that defines Dubai’s next decade: Maturity
  • What he wants people to feel when they hear “HOLM” in 10 years: Reliability

The conversation offers a clear message: HOLM Developments is focused on creating properties that endure beyond trends, delivering long-term value to both residents and investors.